4 weeks

Service [s]

Visual Identity



Project Summary


Awakening The Coffee Haven: Crafting a Timeless Identity

Our mission was to infuse life into "The Coffee Brew House," a modern and timeless café in Spain. Fueled by the passion to create a welcoming haven for coffee lovers, our goal was to craft a visual identity that mirrored the warmth and excellence of their brews.


Design Alchemy: The Birth of "The Coffee Brew House" Visual Identity

In collaboration with our visionary client, we birthed a visual identity masterpiece for "The Coffee Brew House." From the clever integration of a villa window shape into the logo, creating a unique pattern, to curating a friendly color palette inspired by the perfect coffee moment, every element resonates with the brand's essence. Coffee cup and holder designs, a brand dashboard, and a visualized sign piece rounded out a comprehensive visual identity system ready to conquer the café scene.


Beyond Aesthetics: Transformative Impact of Design Magic

The impact of this passion project resonates on multiple levels. Not only did we unleash a design spectacle that showcases our prowess, but "The Coffee Brew House" now possesses a visual identity that transcends aesthetics, creating a tangible, positive impression on potential patrons. This project became a testament to the transformative power of design in shaping perceptions and elevating brand experiences.


Crafting Excellence: The Spectrum of Services Unleashed

Our team rendered a spectrum of services to bring "The Coffee Brew House" to life, including visual identity design, logo design, signage visualization, menu designs, and the creation of coffee cup and holder designs. Each service was meticulously crafted to contribute to the overall visual identity system, ensuring a cohesive and captivating brand presence.


Sipping into the Coffee Universe

Hey coffee enthusiasts and design aficionados! We're thrilled to spill the (coffee) beans on our latest passion project - crafting the visual identity for "The Coffee Brew House," a soon-to-be iconic café nestled in the heart of Spain. Picture this: a cozy haven where coffee connoisseurs and casual sippers alike gather to revel in the art of brewing the perfect cup. Our clients, fueled by an insatiable passion for crafting exceptional coffee experiences, approached us with a dream - to create a modern, timeless café that exudes warmth and welcomes everyone who craves a fantastic flat white.

Immersed in the Spanish coffee culture, our challenge was to capture the essence of a bustling coffee house while ensuring a design that felt like home. The target audience? Coffee enthusiasts seeking a blend of exceptional brews and an inviting ambiance. Armed with the love for coffee and design, we embarked on this delightful journey to bring "The Coffee Brew House" to life.

Compelling Event

Stirring the Design Pot

Cue the buzz! Our journey began when we stumbled upon a treasure trove of hypothetical briefs, and lo and behold, there it was - the perfect passion project, waiting to be brought to life. The call of crafting a visual identity for a coffee haven in Spain struck a chord, aligning seamlessly with our desire to hone our design skills. With a penchant for a great flat white and an eagerness to infuse our creativity into a project we'd genuinely love, "The Coffee Brew House" became our playground for innovation and fun.

Armed with a virtual PDF loaded with possibilities, we dived headfirst into the challenge, driven by our love for coffee and the thrill of creating something that would not just meet but exceed the expectations of our imaginary clients.

The Process

Crafting the Perfect Blend

Buckle up, because crafting "The Coffee Brew House" visual identity was a rollercoaster of creative exploration! We kicked things off by immersing ourselves in the rich tapestry of existing visual identities, seeking inspiration from coffee cultures around the world. Our focus shifted to Spain, where we drew inspiration from the charming windows of Spanish villas.

Venturing further, we extended our design to the shop front, menus, and packaging, creating a cohesive visual identity system ready for the real world. Our typeface choice complemented the brand's style, ensuring a harmonious blend across all applications. And let's not forget the pièce de résistance – this entire journey was a passion project, a labor of love undertaken as part of @Brandbrief's weekly design challenge, where our Fire Pizza design emerged victorious.

The Outcome

A Visual Feast for the Eyes

What did we create for Fire Pizza? Picture a logo that's more than just a logo; it's an artful fusion of a pizza slice and a fiery embrace, a symbol of the passion and authenticity baked into every pizza. We went beyond the expected, ensuring the vector design retained imperfections, celebrating the uniqueness of each pizza. Variations of the logo were crafted for different applications, and a vibrant color palette was curated to ensure Fire Pizza stood out in the crowded pizza scene.

But our creativity didn't stop there. We extended the design to the shop front, menus, packaging, and social media, offering a glimpse into the visual feast Fire Pizza now serves up. The winning design from @Brandbrief's challenge, our logo proudly graces the storefront, a beacon calling pizza lovers to experience the extraordinary.

The Impact

Brewing Success, One Cup at a Time

I am please to say that this project not only was a pleasure to work on, but also got recognized by Design Rush who are "the leading trends and awards platform that has laureled brands such as Prada, FIFA, Fenty, Sefa Spices, and many others." This particular project was chosen to be featured in their Best Packaging Designs for 2024 article.

This passion project left us with a creation we were immensely proud of, a testament to our skills and dedication. For The Coffee Brew House, it meant having a visual identity system that surpassed expectations, ready to be unleashed into the caffeinated world. A new addition to our portfolio, this project showcased not just our design prowess but our ability to breathe life into a brand. The impact? A delightful journey that transformed a hypothetical scenario into a tangible, impactful visual presence.

In the end, The Coffee Brew House wasn’t just a project; it was a caffeinated journey of passion, creativity, and the art of brewing brilliance. Cheers to a visual identity that's as inviting as that perfect cup of coffee!


and make something great together!