The Beauty of Craft

Driven and inspired by the transformative power of well-executed design, I find my passion in spaces that breathe fresh air into the daily grind. Craft businesses, especially those cozy coffee spots with thoughtful branding, captivate me. One project that solidified my love for branding is "Pizza Bros." Collaborating with them on their pizzeria's identity in Sofia was a journey that affirmed my belief that crafting meaningful brand experiences is where my heart lies.

Who am I?


I'm a 22-year-old Bulgarian Graphic and Motion Designer who discovered my love for design in the charming city of Edinburgh, Scotland. Having completed my Graphic Design Degree at Edinburgh Napier University, I hold firm beliefs in the power of actions shaping our lives and that everyone carries a unique calling. Life, to me, is beautiful, and while we live in the most advanced times, the impact of excessive social media usage concerns me. As a designer, I approach creativity and problem-solving by engaging clients in visual conversations, ensuring their vision aligns seamlessly with their brand identity.

My Process

Getting to the core

At the core of my design philosophy is a commitment to understanding and translating the unique essence of each client's vision. When embarking on a project, I initiate a dynamic dialogue, delving into the visual landscape that resides in their mind. Visual references become our shared language, bridging the gap between concept and reality. This approach, especially potent in the realm of branding, empowers clients to articulate their aspirations effectively. As a designer, I view this phase as an essential journey, a visual exploration that forms the foundation of the project. By being visually interrogative, I not only unlock the nuances of their vision but also establish a collaborative rapport, ensuring that the end result resonates authentically with their brand identity. This immersive process not only enriches the design journey but also reinforces the belief that every brand carries a unique story waiting to be unveiled.


to Explore

Beyond the world of pixels and vectors, my life is a tapestry woven with diverse threads of interest. Staying active is not just a routine but a cornerstone of my daily existence. The rhythmic cadence of the gym, the intricate choreography of Brazilian Jiu-Jitsu, and the serenity of hiking with friends are all integral to my pursuit of a balanced and fulfilling life. In the vast realm of design, my curiosity knows no bounds. Though design is my professional playground, I continually explore new facets, constantly seeking fresh perspectives. Recently, the allure of web development has captivated me, revealing a new dimension to my creative toolkit. As I navigate the business side of design, I see it not just as a challenge but as a vital learning curve, a pathway to comprehensively understanding the industry I'm passionate about. This journey of exploration, both physical and creative, fuels my spirit and infuses my work with a dynamic and ever-evolving energy.


and make something great together!